The meaning of political posts

This is not the epistemology post I promised, but we’ll get there.

Public discourse is a matter of significant importance to democracy, and I believe that there is a general sentiment that it is going down hill (this observation may be rendered less astute by the fact that we as a species seem to have a general propensity to think things usually are going down hill). In this post I want to talk about the political meaning of Facebook posts.

When I trawl through my news-feed at the moment, I am inundated by posts and shares on the US election. Primarily the posts are either bashing Trump or praising Obama (and occasionally someone says something nice about Hillary). Even outside of elections people regularly post political content. One post that stood out to me was a friend who posted something like ‘I notice people have been unfriending me. I must be too political, hehe’. I think that there is something revealing in this post not just about the meaning of the posts of this particular friend, but about political dialogue on social media in general. The important thing to note is the pride my friend was demonstrating in his political stripes. If the purpose of his posts was to communicate with those he disagreed with, he was evidently failing. Rather, he seemed to be taking satisfaction in his ability to cause others to self-select their agreement with him. In other words, through political posting he was sorting out who agreed with him and who did not. In support of this notion, it was interesting how people responded to this post. Many people posted stating how they liked his political posts or were happy that he was saying things that needed to be said, with a few belittling those who unfriended my friend. What I am driving at is that political posts on Facebook and the like often seem to be directed towards those who agree with the post, not those that disagree. When we post political content on social media, we often do not seek to engage with those with whom we disagree, but to demonstrate to our friends our political allegiances. We aim to display our colours to our enemies and our friends, not to actually communicate information.

Let me know what you think,

Thank you for reading,


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